Tuesday, March 30, 2010

VERVE , you make feels so vervyyyyyyyyyy

i had grown up thinking only women smoke the slim cigarettes. Remember those stylish women staring at you from the Virginia slims ads. Boy ... it did something to me in my growing up days.. And then came a time in 2008 , when ITC launched "the most stylish" cigarette for men- Classic VERVE.
Ihad my reservations wanting to smoke a slim cigarette , thinking what if people mistake me to be a faggart . But thanks to Saif Khan'who wears the pinks and purples and looks so comfortable in his skin. I thought to myself perhaps this is one man , who can make a style statement out of nothing.Perhaps he could hold a slim cigarette with as much ease as the marlboro man with his stetson . Saif -a truly our ubercool man. Being a great fan of his, i told myself to try the VERVE . Boy... there has been no looking back. I feel super cool and super stylish ( almost dandy'ish) i am reminded of the famous catchline " you have come a long way baby ".Wish somebody could find a similar expression for me ...


How I jumpstart my day.







Nothing really starts my day until I have lit my first Classic cigarette. If I don't do that , all my mornings are blue. Monday blues, Tuesday blues, even Sunday blues.

My treadmill too is just a laid-back option. To bounce back into the rhythm of life, I need my pick- you- up Classic. Rain or no rain, the clouds don't lift for me until I close my eyes and enjoy the sheer pleasure of my first Classic of the day- between sips of decaf. Definitely a defining moment in my daily calendar. Because after that, I am ready for the world- of course with Classic to continue keeping me going whenever I in the mood for it.

I also look forward to my Classic smoke to round off a good meal .Particularly after dinner, a leisurely smoke is an indulgence I always give in to. Ever tried a Classic after enjoying a seafood salad paired with Bordeaux white?

My travels to off-shore destinations are incomplete without my ciggies travelling with me. When i see my colleagues giving up their favourite brands for a brand at the Dutifree shop, i wonder whether favourites can be changed . For me Classic is my favourite. And in my opinion , a favourite is for always....